<aside> 🖊️ With 2.5 years of experience in growth and marketing, I have got the opportunity to manage the marketing team, lead end to end operations of sales campaigns and to work with startup founders closely. Looking for a similar role in an early stage or growth startup.

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Product Growth Manager

Flipshope, Jaipur– (July 2023- Present)

• Conceptualised and built Flipshope app from scratch.
• Acquisition : led the acquisition from day 0 and have scaled it to 500k+ installs
• Led inorganic channels (meta ads, google ads & influencer marketing) to drive app acquisitions.
• App currenly has 140k+ monthly active users with a playstore rating of 4.4
• Revenue Generation : Led monetisation startegy for app and have reached an monthly average revenue of INR 120k from app.

tools used : Google Analytics, Firebase, Play Console

Product Growth Manager

Brightlife, Delhi – (Dec 2022 - June 2023)

• led end to end digital marketing campaigns (FB and instagram ads), did A/B tests to generate leads while increasing monthly ROI by 10%.
• Managed a team of 5 members to oversee content creation, copywriting, landing page designs and analytics of the paid ad campaigns.
• Executed marketing campaigns that saw a drop of 15% in cost per lead
• Developed and executed a comprehensive GTM strategy for a new product launch, resulting in a 30% increase in sales within one month.
• Built a strategy for whatsapp campaigns for engagement and retargeting.
• Developed and executed plan for B2B leads. Closed first B2B deal in 20 days.
• Automating operational workflow using no code tools

tools used : Meta ads manager, Google Analytics, Zendesk CRM, Interakt, Mailchimp